The Audit Log
Straight talk on
digital marketing.
No fluff. No "10 tips to grow your business." Just honest, practical content on Google Ads, SEO, analytics, and conversion — from someone who does this work every day.
The Conversion Funnel Leak Test: Find Exactly Where Your Leads Disappear
You have traffic. You have a form. But leads aren't converting. The leak is usually not where you think it is.
Read →Why Your Landing Page Doesn't Convert (And It's Not What You Think)
Most landing pages fail because they talk about what the business does, not what the customer needs.
Read →How to Get More Customers From Google Maps (Even if You're Not Showing Up)
Google Maps brings more local customers than any other channel. But most businesses either don't show up or their profile is incomplete.
Read →Google Ads vs Organic Search: Which One Actually Works for Local Businesses
Both can work. But most local businesses waste money on one and ignore the other. Here's which to prioritize.
Read →The Real Cost of a Slow Website for Local Service Businesses
A slow website costs you potential clients every day — especially if you're running ads. Here's what you're losing.
Read →Why Your Website Scores 100 on Desktop But 40 on Mobile
A perfect desktop score doesn't mean your site works on mobile. Here's why the gap exists and why it costs you clients.
Read →How to Improve Core Web Vitals Without a Developer
Most Core Web Vitals fixes don't need code. Here's what you can do yourself to improve your scores.
Read →Free Website Audit Tools Compared — What They Tell You and What They Miss
PageSpeed Insights, GTmetrix, Screaming Frog, and AI-powered tools — what each one measures and when to use which.
Read →Why Your Website Is Slow — And What's Actually Causing It
Unoptimised images, outdated plugins, broken CSS compression — here's what actually causes poor PageSpeed scores.
Read →How to Check If Your Google Ads Conversion Tracking Is Actually Working
Broken conversion tracking often looks fine from the outside — but the data is wrong and your campaigns are optimising toward nothing.
Read →Why Your Website Gets Traffic But No Enquiries
Traffic isn't the problem. Most local business websites lose visitors in the first 10 seconds — here's why.
Read →Why Your Business Isn't Showing on Google Maps (And How to Fix It)
Not showing up on Google Maps means losing clients to competitors every single day. Here's why it happens and how to fix it.
Read →Why Your Google Ads Are Getting Clicks But No Calls (And How to Fix It)
You're paying for clicks. The budget is clearing. But the phone isn't ringing. Here's what's actually going wrong.
Read →Want to know what's actually broken on your website right now?