The Audit Log
Straight talk on
digital marketing.
No fluff. No "10 tips to grow your business." Just honest, practical content on Google Ads, SEO, analytics, and conversion — from someone who does this work every day.
The Real Cost of a Slow Website for Local Service Businesses
A slow website costs you potential clients every day — especially if you're running ads. Here's what you're losing and why it matters.
Read →Why Your Website Scores 100 on Desktop But 40 on Mobile
A perfect desktop score doesn't mean your site works on mobile. Here's why the gap exists and why it costs you clients.
Read →How to Improve Core Web Vitals Without a Developer
Most Core Web Vitals fixes don't need code. Here's what you can do yourself to improve your scores — and why it matters.
Read →Free Website Audit Tools Compared — What They Tell You and What They Miss
PageSpeed Insights, GTmetrix, Screaming Frog, and AI-powered tools — what each one measures and when to use which.
Read →Why Your Website Is Slow — And What's Actually Causing It
Unoptimised images, outdated plugins, broken CSS compression — here's what actually causes poor PageSpeed scores and what to fix first.
Read →How to Check If Your Google Ads Conversion Tracking Is Actually Working
Broken conversion tracking often looks fine from the outside — but the data is wrong and your campaigns are optimising toward nothing.
Read →Why Your Website Gets Traffic But No Enquiries
Traffic isn't the problem. Most local business websites lose visitors in the first 10 seconds — here's why, and what to fix first.
Read →Why Your Business Isn't Showing on Google Maps (And How to Fix It)
Not showing up on Google Maps means losing clients to competitors every single day. Here's why it happens and exactly what to fix.
Read →Why Your Google Ads Are Getting Clicks But No Calls (And How to Fix It)
You're paying for clicks. The budget is clearing. But the phone isn't ringing. Here's what's actually going wrong — and how to fix it.
Read →Want to know what's actually broken on your website right now?