The Audit
Your digital marketing
health check.
You wouldn't ignore a persistent problem for 18 months. But most small businesses run Google Ads that long with broken tracking, wasted spend, and zero visibility into what's actually working.
40%
more conversions
A chiropractor was running Google Ads for 18 months with the same budget and frustrating results. After a full audit and optimization — same budget, 40% more conversions. No extra spend. Just fixing what was already broken.
That's what a proper audit does.
What I look at
Google Ads review
Most accounts are set up once and never properly maintained. I check campaign structure, keyword match types, negative keywords, bid strategies, ad copy, quality scores, and where your budget is actually going.
Website technical audit
A slow or broken website kills conversions — even with perfect ads. I check page speed, mobile performance, crawlability, metadata, broken links, and anything that stops visitors from becoming customers.
Google Analytics audit
If your analytics aren't set up properly, every decision you make is based on bad data. I check tracking code installation, goal configuration, event tracking, and whether your data can actually be trusted.
Conversion tracking
Are you measuring calls, form submissions, bookings, purchases? Most small businesses aren't — or they're measuring them wrong. I identify the gaps and show you exactly what needs to be tracked.
How it works
You request the audit
Fill in the short form or book a free 30-minute call. I'll ask for read-only access to your Google Ads and Google Analytics, plus your website URL. That's all I need.
I do the work (5–7 business days)
I go through everything manually. Not an automated scan, not a SaaS report — a real human who knows what to look for and why it matters for your type of business.
You get a 20–30 page report
Written in plain English. Structured by priority — what to fix first, what can wait, and what's already working well. No jargon. No filler.
We go through it together (1 hour)
I walk you through every section. You ask questions. You leave the call knowing exactly what's broken, why it matters, and what your options are.
You decide what happens next
Implement the fixes yourself, pass them to your developer, or upgrade to Audit + Fix and let me handle everything. No pressure either way.
Why the audit first
Jumping into "fix everything" before knowing what's broken is expensive and wasteful.
It's the same reason a personal trainer assesses your fitness before writing a programme. Or why a doctor runs tests before prescribing treatment. You need the diagnosis before the cure.
Even if you don't work with me beyond the audit — you'll walk away knowing more about your digital marketing than most business owners ever do.
Common questions
Do I need to give you access to my accounts?
Yes — read-only access to Google Ads and Google Analytics. I don't make any changes during the audit phase.
How long does it take?
5–7 business days from when access is confirmed to when the report is delivered.
What if I don't have Google Analytics set up?
Very common — it becomes part of the audit findings. I'll tell you exactly what needs to be installed and configured.
Can I request just a Google Ads audit?
Yes. Get in touch and we'll scope it to your specific needs.
Ready to find out
what's broken?
The audit starts at €500. Most clients say it's the clearest picture they've ever had of their digital marketing.